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Understand reported YouTube revenue per 1,000 views
YouTube RPM divides reported creator revenue after revenue sharing by views and multiplies by 1,000. Use matching revenue, dates and formats. Long-form RPM uses video views; Sho...
YouTube RPM divides reported creator revenue after revenue sharing by views and multiplies by 1,000. Use matching revenue, dates and formats. Long-form RPM uses video views; Shorts RPM uses engaged views. External merchandise, services and ordinary sponsorship income are not part of platform RPM. This calculator uses the inputs you supply and does not estimate another channel’s private earnings.
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RPM = (Reported YouTube revenue ÷ matching views) × 1,000. For Shorts, use engaged views. Exclude income not reported in YouTube Analytics.
Formulas used
RPM
RPM = (Total Revenue ÷ Total Views) × 1,000
Revenue per 1,000 total views
Worked example: $500 of reported revenue ÷ 100,000 matching views × 1,000 = $5 RPM. Analyze your channel’s actual revenue or compare the other revenue metric.
Use revenue and views from matching dates and content formats.
Use revenue reported in YouTube Analytics, after revenue sharing; do not add external business income.
Use video views for long-form content or engaged views for Shorts.
Compare your own like-for-like periods instead of treating an unsourced niche average as a target.
Definitions: YouTube revenue metrics documentation. Use the same reporting period and the correct impression or view denominator.
Monetized creator
Challenge: Understand changes in revenue relative to views
Solution: Compare matching periods and inspect the underlying revenue sources in YouTube Analytics.
The method, inputs, and limitations are documented on this page so you can separate a calculation, public API snapshot, or browser-only file check from authenticated channel analytics.
This public tool is free. Connected-channel analytics uses a seven-day trial with payment information required; paid plan terms and limits apply afterward.