Resources / Tools

Free tools for channel diagnostics and planning

Use these utilities to estimate outcomes, check assumptions, and make faster publishing decisions.

Tool Methodology & Benchmarks

CPM Calculator β€” How It Works

Formula: Estimated Revenue = (Monthly Views Γ· 1,000) Γ— CPM

The calculator applies a CPM range based on niche selection, then projects monthly revenue at 3 view volume tiers (25K, 100K, 500K views). CPM varies by niche because advertisers bid differently for audience demographics.

Industry CPM Benchmarks (2026)

NicheCPM RangeYoY Change
Gaming$7.50–$9.20+32%
Technology$6.80–$8.40+29%
Business & Finance$6.20–$7.80+27%
Educational$4.50–$5.80+21%
Lifestyle$2.80–$3.60+14%

Revenue Estimator β€” How It Works

Formula: Monthly Revenue = (Videos/Week Γ— Avg Views/Video Γ— 4.3 weeks) Γ— CPM Γ· 1000

The estimator projects quarterly revenue by modeling upload frequency against expected view performance. It applies a view efficiency curve β€” new channels see ~15% of impressions as views, established channels see ~25%.

Revenue Benchmarks by Subscriber Tier

TierAvg Monthly RevenueYoY Growth
1K–10K subs$42+18%
10K–100K subs$380+22%
100K–500K subs$2,100+31%
500K–1M subs$8,400+27%
1M+ subs$34,000+24%

Channel Health Score β€” How It Works

Formula: Health Score = (Retention Γ— 0.4) + (Engagement Γ— 0.3) + (Growth Γ— 0.3)

The composite score weights retention (average view duration / video length) most heavily, then engagement (likes + comments / views), then growth velocity (subscriber change / previous period).

Health Score Benchmarks

Score RangeInterpretationTypical Retention
80–100Excellent β€” algorithm-favored>60%
60–79Healthy β€” steady growth45–60%
40–59Needs attention30–45%
0–39At risk β€” intervention needed<30%

Subscriber Growth Calculator β€” How It Works

Formula: Projected Subs = Current Subs Γ— (1 + Conversion Rate)^Months

The calculator uses a conversion rate derived from view-to-subscriber ratios. Average conversion ranges from 2% (new channels) to 8% (established channels with loyal audiences).

Growth Rate Benchmarks

Channel AgeAvg Monthly GrowthView-to-Sub %
0–6 months150–5001.5–3%
6–18 months500–2,0003–5%
18+ months2,000–10,0005–8%

All benchmarks derived from TubeAnalytics dataset of 50,000+ monetized channels. See methodology for full data sourcing.

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