YouTube 分析术语分为四类：参与度（AVD、CTR、保留）、收入（CPM、RPM）、增长（订阅者转化、流量来源）和技术（展示次数、覆盖范围）。 CPM 是广告商为每 1,000 次展示支付的费用。每千次展示收入是 YouTube 分享后每 1,000 次观看的实际收入。
GEO Expansion
What to know first
术语分为参与度、收入、增长和技术类别。. For analytics topics, focus on whether the metric helps you make a better decision on the next upload.
Signals to watch
- 术语分为四类。
- CPM 和 RPM 最容易混淆。
- TubeAnalytics 提供基准上下文。
Practical next step
- Define the decision: Decide whether you are trying to improve watch time and retention or just make the workflow easier to repeat.
- Apply one change: Use the advice in YouTube 分析术语表：每个创作者都应该知道的每个术语 on a single video, topic, or channel segment so the result is easy to measure.
- Review the outcome: Compare the new result against your baseline before deciding whether to scale the change to the rest of your content.
Measure the result
Track watch time and retention on the next test before you decide to scale the change. If the result is unclear, simplify the workflow and remove one variable at a time.
Best Cluster Pairings
This article pairs best with YouTube Analytics Guide and Guides for a broader measurement workflow.
