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Directional YouTube advertising revenue benchmarks for 15 countries across tech, finance, gaming, education, and lifestyle niches.
$8.50 avg CPM · $4.20 avg RPM
$6.50 avg CPM · $3.30 avg RPM
$5.80 avg CPM · $3.00 avg RPM
$5.60 avg CPM · $2.90 avg RPM
$5.80 avg CPM · $2.90 avg RPM
$5.20 avg CPM · $2.60 avg RPM
$1.50 avg CPM · $0.80 avg RPM
$2.80 avg CPM · $1.40 avg RPM
$5.00 avg CPM · $2.50 avg RPM
$4.50 avg CPM · $2.30 avg RPM
$2.20 avg CPM · $1.10 avg RPM
$4.50 avg CPM · $2.20 avg RPM
$4.00 avg CPM · $2.00 avg RPM
$5.50 avg CPM · $2.80 avg RPM
$5.80 avg CPM · $3.00 avg RPM
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what you earn per 1,000 total views. Use these benchmarks to compare your channel performance against industry averages and identify opportunities for revenue optimization.
These are directional reference values, not guaranteed payouts. Read the TubeAnalytics methodology to see how benchmark data is sourced and how to validate it against your own authenticated YouTube Analytics data.
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