YouTube CPM & RPM Benchmarks
YouTube RPM is what creators earn per thousand views after YouTube's share and mixed revenue. It is not the same as advertiser CPM. Country figures on this hub are illustrative assumptions for comparison, not a measured dataset or your channel's authenticated RPM. Use them only with the same date range, geography mix, format, and monetization status. For your own number, read YouTube Studio or a connected tool such as TubeAnalytics. We do not invent guaranteed niche rates.
Method and limits: TubeAnalytics methodology. Comparison method: YouTube RPM benchmarks by niche.
Published by TubeAnalytics, founded by Mike Holp. Data sources and limitations · Corrections and support.
Illustrative country assumptions below are planning context. They are not a measured per-channel sample and not a niche rate card. See each country page and methodology before treating a figure as a forecast.
United States
$8.50 illustrative CPM · $4.20 illustrative RPM
United Kingdom
$6.50 illustrative CPM · $3.30 illustrative RPM
Canada
$5.80 illustrative CPM · $3.00 illustrative RPM
Australia
$5.60 illustrative CPM · $2.90 illustrative RPM
Germany
$5.80 illustrative CPM · $2.90 illustrative RPM
France
$5.20 illustrative CPM · $2.60 illustrative RPM
India
$1.50 illustrative CPM · $0.80 illustrative RPM
Brazil
$2.80 illustrative CPM · $1.40 illustrative RPM
Japan
$5.00 illustrative CPM · $2.50 illustrative RPM
South Korea
$4.50 illustrative CPM · $2.30 illustrative RPM
Mexico
$2.20 illustrative CPM · $1.10 illustrative RPM
Italy
$4.50 illustrative CPM · $2.20 illustrative RPM
Spain
$4.00 illustrative CPM · $2.00 illustrative RPM
Netherlands
$5.50 illustrative CPM · $2.80 illustrative RPM
Sweden
$5.80 illustrative CPM · $3.00 illustrative RPM
RPM vs CPM in one screen
| Metric | Who it describes | What it measures |
|---|---|---|
| RPM | Creator | Reported creator revenue per 1,000 total views after share |
| CPM | Advertiser | Advertiser spend per 1,000 ad impressions |
How to Use These Benchmarks
Compare country context like-for-like: same date range, geography mix, content format, and monetization status. Do not average Shorts with long-form. Do not treat a country card as a niche payout. Public niche tables on the open web are often directional estimates; this hub does not add invented niche cells.
For your channel, read authenticated RPM in YouTube Studio or TubeAnalytics (YouTube Analytics API). These country figures are illustrative assumptions, not guaranteed payouts. Read the TubeAnalytics methodology to see how benchmark data is sourced and how to validate it against your own authenticated YouTube Analytics data.
Comparison method: YouTube RPM benchmarks by niche. Authenticated tracking: revenue optimization, real RPM, and the RPM calculator. Trial and plan limits: pricing.
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