Resources / Research

Research and planning ranges

Illustrative planning ranges and cited external sources, not a measured customer dataset. Check assumptions and dates on each page.

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Illustrative Q2 2026 CPM and RPM planning ranges. Review the stated assumptions before comparing them with your own channel.

A 2026 thumbnail CTR planning reference. Check traffic-source and format context before applying an example to your videos.

Browse audience and revenue planning ranges, then choose the segment that matches the channel you are evaluating.

Check which metrics come from authenticated YouTube reports, which are public observations, and where estimates have limits.

Review how articles are sourced, reviewed and corrected, including disclosures about TubeAnalytics and commercial links.

Verified customer stories are not currently available. Inspect the sample dashboard and methodology instead.

Use the quarterly audit template to turn benchmark gaps into an action plan.

No recording is currently available. These pages contain written workflow outlines.

Use demographic support articles to interpret benchmark gaps by audience segment.

Choose a relevant range, record its assumptions, and compare it with a like-for-like report from your own channel before setting a target.